Alex Shortt | Software Engineer
Software Engineer based in London, UK. Currently working in a great team @StudioRotate, helping businesses discover, develop and scale their online experiences, platforms and services.
Focusing on creating user-centered digital experiences that solve real-world problems. Leveraging new technologies whilst maintaining an pragmatic approach, ensuring that solutions crafted are not only effective but also efficient and scalable.
Notable partners:
Projects
Elevating speed, stability, and scalability, whilst refreshing the UI to align with the new branding. By transitioning to a Headless approach with NuxtJS, migrating to a modern CMS, and adopting a microservices architecture, Wild Cosmetics was empowered to expand their product lines globally.
Tracksmith's global storefront was empowered, editorial capabilities enhanced, and performance optimized. A strategic transition to headless with NuxtJS, integration of a modern CMS, and development of a robust Typescript API layer ensured continuous product growth through an incremental approach by the team.
Hand-crafted customer subscription management, content management, and stock allocation tools created with Laravel provided a backbone infrastructure to the Whirli service. A performant and sleek NuxtJS headless storefront flawlessly embodied the fresh brand and ensured a remarkable customer experience.